BRIEF
The Downtown Staten Island Council (DSIC)is a nonprofit 501 c3, community and commercial development organization charged with the mission to develop the fastest growing borough in NYC.
CHALLENGE
The DSICs signature event is the Downtown Drive-In Movies, which it expanded to cover the entire month of May, showing a total of 16 movies. The DSIC wanted to raise awareness, increase fundraising and develop community connectivity and programs.
RESULT:
Through a fast-paced communications plan, which was highly adaptable to the changing landscape, contact was made with every major media outlet in NY.
Visibility, branding and awareness increased by 120%. Stories were placed on NY1 News, the Staten Island Advance, Crain's NY Business, the New York Times, 1010 WINS, SI Business Trends, the Village Voice, the Brooklyn Paper, and CBS2.
In addition, sponsor partnerships were negotiated with JACK FM and WKTU.
Fundraising also increased by 100%. Not including the dollar amount negotiated with JACK FM and WKTU, money donations and memberships doubled in five months.
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